Denise Deegan

Notes

Life
1966- ; author of plays and novels; trained as nurse and subsequently ran her own businesses; established Deegan Communications, a public relations company working for international pharmaceutical companies in Ireland; grad. MA in Public Relations, DTI, 1999, with a dissertation on activism in industry (“How Pharmaceutical and Chemical Manufacturers in Cork Harbour relate to Environmental Activists”, 1999); member of Public Relations Inst. of Ireland and Nation Union of Journalists; assoc. member of Irish Writers' Union; commenced publishing fiction with Love Comes Tumbling (2006) concerns a girl, Lucy Arigho, by turns nurse, china-restorer, journalist and author, who falls in love with a widower, leading to familial complications; Do you Want What I Want? (2007), a ‘biological clock’ novel in which the man in the couple - Rory and Louise - rather than the woman yearns for a child.

[ top ]

Works
Drama, Daisy Pull It Off: A Comedy (London: French c.1985), 55pp., ill. [play for two men, 10 women]; The Harvester's Feast ([Milford Haven]: [Torch Theatre] [1984]), 67pp.

Fiction, Turning Turtle (Dublin: Tivoli 2003), 382pp.; Time in a Bottle (Dublin: Tivoli Press 2004), 351pp.; Love Comes Tumbling (Penguin Ireland 2006), 401pp.; Denise Deegan, Do you Want What I Want? (Penguin Ireland 2007), 368pp.

Miscellaneous, Managing Activism: A Guide to Dealing with Activists and Pressure Groups [PR in Practice series] (London: Kogan Page 2001), viii, 152pp.

[ top ]

Notes
Managing Activism - publisher's note (COPAC): ‘International research has shown that activism presents a growing threat to organizations. Activists can do untold damage to organizations - to its reputation, sales, profits, share price, employee satisfaction and more. So how should organizations deal with activists and pressure groups? Should they make efforts to take on board their criticism or take defensive action? Denise Deegan believes that the way forward is for companies to understand their motives and be prepared to deal with the methods they are likely to use.’ [Online.]

Managing Activism: Google preview - Bio-note: ‘Denise Deegan runs a Dublin-based specialist healthcare public relations firm, Deegan Communications, which she established in 1994 as the first agency dedicated purely to this area in Ireland. Clients include leading international pharmaceutical companies [...] In 1999, Denise received a Masters in Public Relations from the Dublin Institute of Technology based on research carried out in the area of activism [...] Through her research, Denise discovered that there was a lack of simple hands-on information for people faced with activist pressure. She committed herself to writing a book on the subject. The table of contents invokes case-studies of McDonalds, Timberland, et al.’ (Online - accessed 14.09.2008.)